Why to make a short link?
Creating a short link, or in other words, shortening the Web page address helps in the following cases:
1) It is necessary to hide the real address, which the link leads to (for example, you attract Web visitors to the link with your ID and do not want the Web visitors of your site be able to remove your ID from the address).
2) The text of the link you want to send or post is too long and it should be shortened (for example, for sending it by SMS or when publishing in social network).